Nazaqa.com
A high-end, headless e-commerce storefront architected for extreme performance and conversion.
Near-perfect performance budget
Increase in checkout completion
Google ranking for core categories
The Strategic Brief
Standard e-commerce platforms (Shopify, WooCommerce) often introduce significant bloat, leading to slow mobile performance and rigid checkout flows. For a premium brand like Nazaqa, performance isn't just a metric—it's a luxury requirement.
The mission was to build a site that felt like a native iOS app on the web—instant transitions, zero layout shift, and a frictionless payment experience.
Technical Implementation
Headless CMS with ISR
By decoupling the frontend from the content, we leveraged Next.js Incremental Static Regeneration (ISR). This allows product pages to be served as static HTML for instant loading, while still being updateable in real-time as inventory changes in the backend.
Secure Webhook Architecture
We implemented a robust server-side webhook system to synchronize Stripe payments with the database. This ensures that order processing is 100% reliable, even if the user closes their browser immediately after payment.
Optimization Results
- Achieved sub-300ms page-to-page transitions using pre-fetching.
- Reduced mobile bounce rate by 18% through optimized asset delivery.
- Implemented advanced SEO schemas for automated rich snippet results.
- Built a custom 'Quick Add' cart that doesn't trigger a page reload.
Technologies Used
Building for Revenue?
I build storefronts that don't just look good—they outperform and out-convert the competition.
Scale Your BusinessStart an engineering partnership.
Providing technical leadership to ensure your project's success through scalable architecture and clean code.
Response SLA
Guaranteed within 24 hours
Confidentiality
100% Secure & NDA Compliant
Contact Form
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